SENDA Group and the Council of Social Policies and Family of the Community of Madrid, with the sponsorship of Neat Group, celebrated on November 14, the VIII Socio-health Forum SENDA. In this professional meeting, which took place at the Alzheimer Center Reina Sofía Foundation, in Madrid, the benefits of socio-health coordination for active aging and comprehensive and personalized care for the elderly were addressed. In addition, it became clear how technology can become an ally to achieve the necessary humanization.
The event was inaugurated by the Deputy Minister of Social Policies and Family, Miriam Rabaneda; the president of Grupo SENDA, Matilde Pelegrí, and the CEO of Neat, Arturo Pérez Kramer.
Kramer explained that the digitalization of the sector has a relevant role in achieving socio-health coordination, offering important opportunities to improve the care of the elderly both in their homes and in the residences.
The manager of the Madrid Social Services Agency (AMAS), Carlos Blanco, exposed the strategic plans developed by the AMAS to the professionals of the socio-health sector and went deeply into the 2017-2020 Nursing Homes Plan, which aims to improve the quality of care for elderly people and in a situation of dependency found in the centers of the city of Madrid.
For his part, Gonzalo Castellanos, director of sales of the Southern Area of Europe and America of Neat, said that digital transformation could be applied in the socio-health sector with the objective of achieving comprehensive care, focused on the person, a coordination of services, good practices, proximity services and promotion of autonomy. In addition, Castellanos said that “although it seems contradictory, technology is necessary when we want to humanize services.”
Finally, different personalities from the socio-health sector shared with the attendees from their professional experience the future opportunity that implies an active and healthy aging.
Matilde Pelegrí, president of the SENDA Group, and Carlos González Pereira, general director of Care for Dependency and the Mayor of the Community of Madrid, closed this professional day.